Together with our CSR-partners, called Cool Dogs, we create social change to neglected kids.
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COOL DOGS 2023
Global marketing director Lantmännen Unibake
Quote after participation as a volunteer Hotdog Agent on the 3-weeks trip to India in 2011.
“Around us there are lots of good initiatives which all intend to create social change
– many stories, destinies, actions that easily can get lost in the crowd.
This hotdog stand is able to stand out and carry its good and special story for stakeholders, collaborators and the media with its directness, joy and breach of stereotypes.
She literally opens doors which makes it possible to communicate the more serious messages in places where otherwise wouldn’t be possible. And in a way where cultural norms and unwritten rules partly can be shut out in favor of the projects.
She can create involvement in eye level – meet us as the people we really are behind the nice titles or the poor conditions and trigger our curiosity. The meeting with She is one of the experiences that lasts remarkably longer than the time it takes to eat the traditional Danish hotdog.”
"I definitely think that it means something that you take responsibility and that you take part in different aspects that does something positive for the world, so that it’s not all about money."
"I think that it is amazing especially with local initiatives. It is an Aarhus invention and a terrific way to collect for specific small matters."
"…it was a really good project and the only one of its kind in the world and moreover it’s very close to our core values that in the Fastfood part is sausages which we would like to help with."
"It means something to me that the company reflects on social responsibility. I have great respect for companies that support social projects as it shows quality."